Scrabble?! MEMETIC

Definitions of MEMETIC in various dictionaries:

Memetics (also referred to colloquially as memeology) is the study of information and culture based on an analogy with Darwinian evolution. Proponents describe memetics as an approach to evolutionary models of cultural information transfer. Critics regard memetics as a pseudoscience. Memetics describes how an idea can propagate successfully, but doesn't necessarily imply a concept is factual.The term meme was coined in Richard Dawkins' 1976 book The Selfish Gene, but Dawkins later distanced himself from the resulting field of study. Analogous to a gene, the meme was conceived as a "unit of culture" (an idea, belief, pattern of behaviour, etc.) which is "hosted" in the minds of one or more individuals, and which can reproduce itself in the sense of jumping from the mind of one person to the mind of another. Thus what would otherwise be regarded as one individual influencing another to adopt a belief is seen as an idea-replicator reproducing itself in a new host. As with genetics, particularly under a Dawkinsian interpretation, a meme's success may be due to its contribution to the effectiveness of its host. The Usenet newsgroup alt.memetics started in 1993 with peak posting years in the mid to late 1990s. The Journal of Memetics was published electronically from 1997 to 2005.