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softpower
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Possible Crossword Clues |
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Dominance achieved through culture (rock, metal) |
Last Seen in these Crosswords & Puzzles |
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Oct 19 2012 Ink Well xwords |
Softpower might refer to |
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Soft power is the ability to attract and co-opt, rather than coerce (hard power). Soft power is the ability to shape the preferences of others through appeal and attraction. A defining feature of soft power is that it is non-coercive; the currency of soft power is culture, political values, and foreign policies. Recently, the term has also been used in changing and influencing social and public opinion through relatively less transparent channels and lobbying through powerful political and non-political organizations, and through economic influence. In 2012, Joseph Nye of Harvard University explained that with soft power, "the best propaganda is not propaganda", further explaining that during the Information Age, "credibility is the scarcest resource."Nye coined the term in a 1990 book, Bound to Lead: The Changing Nature of American Power. In this book, he wrote: “when one country gets other countries to want what it wants-might be called co-optive or soft power in contrast with the hard or command power of ordering others to do what it wants.” He further developed the concept in his 2004 book, Soft Power: The Means to Success in World Politics. The term is now widely used in international affairs by analysts and statesmen. For example, United States Secretary of Defense Robert Gates spoke of the need to enhance American soft power by "a dramatic increase in spending on the civilian instruments of national security – diplomacy, strategic communications, foreign assistance, civic action and economic reconstruction and development." In 2011, Xi Jinping was preparing to take power from General Secretary Hu Jintao, the 17th Central Committee of the Chinese Communist Party devoted a whole plenary session to the issue of culture, with the final Communiqué declaring that it was a national goal to "build our country into a socialist cultural superpower." And in 2014, Xi announced, "We should increase China's soft power, give a good Chinese narrative, and better communicate China's messages to the world."According to the Soft Power 30, an annual index published by Portland Communications and the USC Center on Public Diplomacy for 2018, the United Kingdom is the leading sovereign state in soft power. Other leading countries in soft power include France, Germany, the United States, Japan, Canada, Switzerland, Sweden, the Netherlands, Australia and Denmark. The 2016/17 Monocle Soft Power Survey ranks the United States as the leading country in soft power. The Elcano Global Presence Report scores the European Union highest for soft presence when considered as a whole, and ranks the United States first among sovereign states. |