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rebranding
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The answer REBRANDING has 1 possible clue(s) in existing crosswords.
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Definitions of rebranding in various dictionaries:
REBRANDING - Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the int...
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Possible Crossword Clues |
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About to fetch round joiner for new launch |
Last Seen in these Crosswords & Puzzles |
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Mar 5 2019 The Times - Cryptic |
Possible Dictionary Clues |
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the act of changing the way that an organization, business company, or product appears to the public : |
Change the corporate image of (a company or organization) |
Present participle of rebrand. |
The association of a new brand, trademark, image, or appearance with a product or service. |
Rebranding description |
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Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand upmarket; they may also communicate a new message a new board of directors wishes to communicate. * Rebranding can be applied to new products, mature products, or even products still in development. The process can occur intentionally through a deliberate change in strategy or occur unintentionally from unplanned, emergent situations, such as a "Chapter 11 corporate restructuring," "union busting," or "bankruptcy." Rebranding can also refer to a change in a company/ corporate brand that may own several sub-brands for products or companies.* |